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The North Face Uses IBM's (IBM) Watson to Make Online Shopping Smarter - TheStreet
Will IBM Watson help customers make better choices? - RetailWire
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The North Face — April's Portfolio
THE NORTH FACE AND IBM LAUNCH NEW INTERACTIVE SHOPPING EXPERIENCE - MR Magazine
The North Face launches AI shopping experience with IBM and Fluid
The North Face brings cognitive computing to e-commerce - Outside Insight
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Smarter e-shopping with The North Face and Watson - Technology and Operations Management
